New Product Development: Story Line Tracking
Background: Story line tracking is one of the new products to be launched by TAM. Currently the product is in the development stage and aims to provide insightful information to the broadcasters as well as production houses, which would aid them in taking strategic content related decision.
Work Profile for Summer Trainee: Summer trainees would be a part of the New Product Development team and would be working towards developing Story Line Tracking. The trainee would be working on the following:
1. Design the coding list: - To identify the coding parameters for tracking the story line.
2. Convert the audio visual content into text format on the basis of the coding norms.
3. Map the coded content parameters with viewership data to generate insights.
4. Draft a presentation on the findings.
5. Present the entire methodology that was adopted in developing the product as well as present the insights to Tam.
Stipend: Rs. 4500/PM
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